Alternatives
The HeyGen alternative for app install ads
Updated
The usual reason app teams go looking for a HeyGen alternative is that the video is clean and the campaign still is not ready, because the hook, the screen recording, the captions and the four export sizes are all still waiting.
Viralway closes that gap by treating the ad as the unit of work. You describe the app, and what comes back is the finished thing rather than the ingredient.
It is also honest about scope. This is a tool for getting an app downloaded, not a studio for company-wide video, and that narrowness is exactly why the output lands.
Side by side
Prices are the lowest published plan at the time of writing and change often. Check each vendor before deciding.
What changes on the first day
The work that used to sit between the render and the campaign is already done when the file arrives.
- Hooks written for install intent and tested against each other
- Your app screens composited into the shot as it renders
- Captions burned in, because most of the feed watches with sound off
- Vertical exports for TikTok, Reels, Shorts and Meta
- Extra cuts sized for App Store custom product pages and Play Store listings
Keep HeyGen for what it is good at
Plenty of teams run both, using Viralway for paid social and store assets and keeping HeyGen for localisation projects or internal video where a clean corporate read is the point.
For the acquisition budget specifically, the tool that produces finished install ads from a brief is the one that shows up in the install numbers.
Key takeaways
- Viralway returns an ad; HeyGen returns a read of the script you wrote.
- Hooks, app footage, captions and export sizes are included rather than queued.
- Free to try, then 25 dollars a month, with no annual billing needed for the price.
- HeyGen is still the better pick for localisation at scale and internal video.
- For the acquisition budget, finished install ads are what moves the number.
Want to see it on your app?
Send a brief and get vertical clips for Meta, TikTok and YouTube the same day, with your app on screen and captions already burned in.
Common questions
- What is the best HeyGen alternative for UGC style app ads?
- Viralway, because it is built for app installs end to end, from the hook to the export, rather than for general business video with an avatar at the centre.
- Can I use both tools together?
- Yes, and many teams do. Viralway covers paid social and store listing assets, while HeyGen covers localisation projects and internal video.