Comparison
Viralway vs Creatify for mobile app ads
Updated
Creatify built a very good machine for a specific input, which is a product page with photos, a price and a description. Point it at a catalogue and it will produce more video in a week than a studio produces in a quarter.
An app is not that input. There is no product photo, the price is usually free, and the thing you are selling is what happens on the screen after someone installs it, which no URL scrape can see.
Viralway starts from the brief instead, so the ad is built around the moment the app does something useful for the viewer, with your real screens in the frame, the hook written for install intent and captions already burned in.
Side by side
Prices are the lowest published plan at the time of writing and change often. Check each vendor before deciding.
A product URL cannot describe an app
Paste an App Store link into a URL-to-video tool and it takes what any scraper takes, which is the icon, a few screenshots and the marketing blurb the store shows. What comes back is an ad about a listing rather than an ad about using the app.
Viralway asks the questions the listing does not answer. Who is this for, what were they doing before, what gets faster, and what should they do in the next thirty seconds. That is the material an install ad is made of.
Volume is only useful if the volume converts
Creatify's headline number is the size of its avatar library and its batch mode, and for a catalogue with four hundred SKUs that is the right headline. Teams also report that quality varies across that library, so part of the volume goes to picking through it.
Viralway keeps a smaller cast that is tuned for one job, and spends the rest of the effort on the hook, the on-screen proof and the call to install. Three ads that hold the first two seconds beat thirty that do not, and the Pro plan still gives you 200 videos a month to find them.
Credits are the other quiet difference. Creatify credits expire rather than rolling over, so an uneven month costs you twice. Viralway limits are monthly and plain, which makes the budget easy to defend.
Where Creatify fits
If you run an ecommerce catalogue and need a video for every product by Friday, Creatify is pointed directly at that problem and it publishes case studies to match.
If your growth comes from installs, the catalogue advantage does not transfer, because you do not have four hundred products. You have one app and a hundred different reasons someone might download it, and finding the reasons that work is exactly what Viralway is built to do.
Key takeaways
- Viralway starts from a brief about the app; Creatify starts from a product URL.
- App screens are part of the Viralway format, while a store listing scrape only sees the listing.
- Creatify wins on catalogue volume, which apps do not have.
- Viralway is free to try and 25 dollars a month, with limits that do not expire mid-month.
- For installs, the ad that shows the app working beats the ad that shows the store page.
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Common questions
- Is Viralway better than Creatify for app install ads?
- For apps, yes. Creatify is optimised for ecommerce catalogues and works from a product URL, while Viralway works from a brief about your app and puts the interface on screen, which is the part that turns a viewer into an install.
- Can Creatify make ads from an App Store link?
- It can read the page the way it reads any product page, so you get the icon, screenshots and store copy. It does not show your app in use, which is why app teams end up editing footage in by hand.
- How do the prices compare?
- Viralway is free to start, 25 dollars a month for 60 reels and 70 dollars a month for 200 videos. Creatify's free plan watermarks its output and paid plans start around 33 dollars a month on credits that expire at the end of the period.