Comparison
Viralway vs Creatify for mobile app content
Updated
Creatify built a very good machine for a specific input, which is a product page with photos, a price and a description. Point it at a catalogue and it will produce more video in a week than a studio produces in a quarter.
An app is not that input. There is no product photo, the price is usually free, and what makes someone install is a reason that lands in the first second, which no scrape of a listing can find.
Viralway reads the same kind of link differently, working out who the app is for and how it differs from competitors, then taking the hook and structure of posts already trending in your niche and rewriting them for your app in formats that work with the sound on or off.
Side by side
Prices are the lowest published plan at the time of writing and change often. Check each vendor before deciding.
A product scrape cannot describe an app
Paste an App Store link into a URL-to-video tool and it takes what any scraper takes, which is the icon, a few screenshots and the marketing blurb the store shows. What comes back is an ad about a listing rather than an ad about using the app.
Viralway reads the link for what the listing does not spell out, which is the offer, the audience, the tone and the competitors, and asks three quick questions about who uses the app, how old they are and whether it is free or paid. Then it looks at what is already working in your niche, because that is what a post people stop for is made of.
Volume is only useful if the volume converts
Creatify's headline number is the size of its avatar library and its batch mode, and for a catalogue with four hundred SKUs that is the right headline. Teams also report that quality varies across that library, so part of the volume goes to picking through it.
Viralway draws on a large, hand-picked library of licensed, pre-cleared creator clips and puts its real effort into the hook, which always comes from a post already working in your niche. Three posts that hold the first two seconds beat thirty that do not, and the Pro plan still gives you 150 creatives a month to find them.
The other quiet difference is what happens after you post. On Starter and Pro, Viralway posts to TikTok, Instagram and YouTube for you, compares each post's views, likes and comments with your usual results and steers the next campaigns toward what beat them.
Where Creatify fits
If you run an ecommerce catalogue and need a video for every product by Friday, Creatify is pointed directly at that problem and it publishes case studies to match.
If your growth comes from installs, the catalogue advantage does not transfer, because you do not have four hundred products. You have one app and a hundred different reasons someone might download it, and finding the reasons that work is exactly what Viralway is built to do.
Key takeaways
- Viralway has the largest searchable app content library, refreshed every 12 hours across 17 niches.
- Viralway reads your app's link for the offer, audience and competitors; Creatify reads a product URL for images and copy.
- Every Viralway post starts from one already trending in your niche, while a listing scrape only sees the listing.
- Creatify wins on catalogue volume, which apps do not have.
- Viralway is free to try and 15 dollars a month, with posting and scheduling on paid plans.
- For installs, a hook that has already stopped people beats an ad built from a store page.
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Common questions
- Is Viralway better than Creatify for app growth content?
- For apps, yes. Creatify is optimised for ecommerce catalogues and works from a product URL, while Viralway uses your app's link to rewrite posts already working in your niche, posts them for you and learns from the results, which is what turns viewers into users.
- Can Creatify make ads from an App Store link?
- It can read the page the way it reads any product page, so you get the icon, screenshots and store copy. Viralway reads the same link to work out your audience and competitors, then builds each video from a post already trending in your niche.
- How do the prices compare?
- Viralway is free to start, 15 dollars a month for 60 creatives and 45 dollars a month for 150. Creatify's free plan watermarks its output and paid plans start around 33 dollars a month.